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In the promotion of different merchandise like a classic champagne or a effectively-reduce swimsuit alongside a Dunhill-aligned brand, the hope is that the viewers will make the connection for themselves. The idea is to make Dunhill cigarettes feel excessive finish and fascinating, Arnott explained.
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Nokia continues to be attempting to turn issues round after a slew of losses , and has made some robust choices about how one can move ahead by asserting it can cut back staff by up to 10,000 folks before the tip of 2013. That is all part of a plan to shut factories in Finland, Germany and Canada. in addition to refocusing its advertising efforts, streamlining assist workers and reducing “non-core” property. Also on the outs are three executives including chief advertising officer Jerri Devard, govt VP of cellphones Mary McDowell and government VP of markets Niklas Savander who will step down from the corporate’s Management Workforce efficient June thirtieth. Replacing them July 1st are govt VP of mobile phones Timo Toikkanen, govt VP of gross sales and advertising and marketing Chris Weber and senior VP of communications Susan Sheehan.